Gregory Rocco

Hey - I'm Rocco. I'm a founder, writer, product strategist, and a Brooklyn native.

I specialize in focus: I help structure teams and get them to product market fit while saving them from wasting time. I'm the Head of Portfolio at Ethereal Ventures, a co-founder and product advisor to Spruce, which gives individuals back control over their digital selves, and prior to that I helped lead digital identity at ConsenSys.

In a past life, I spent time cracking the YouTube algorithm at a digital media company, and was a Joyce scholar pursuing higher education around modernist literature. In my spare time, I'm a musician, cyclist, gamer, and reader.

If you like shoegaze and indie rock, check out my band dweller.