Hey - I'm Rocco. I'm a founder, writer, product strategist, and a Brooklyn native.
I specialize in focus: I help structure teams and get them to product market fit while saving them from wasting time. I'm a co-founder and current product advisor to Spruce which gives individuals back control over their digital selves, and prior to that I helped lead digital identity at ConsenSys.
In a past life, I spent time cracking the YouTube algorithm at a digital media company, and was a Joyce scholar pursuing higher education around modernist literature. In my spare time, I'm a musician, cyclist, gamer, and reader.
If you like shoegaze and indie rock, check out my band dweller.